Visual+Literacy



My interpretation of this visual is that it is trying to illustrate that Americans are eating to much protein. However, I think that the title should have been more about fast food instead of protein. The visual has KFC, McDonalds, and hot dogs, all of which are fast food. Protein is broad, fast food is simpler. The overall design of the visual using the PAT system (perceptions,actions,tools) seems to be an organizational or interpretive visual with the gestalt perception. I think the contrast is nice and catches the eye of the reader and it also great shape with the clip art to make the visual more appealing. I also think the proximity of the visual is good, things are spaced out nicely, not to close or far apart. The organization of this visual could be changed to make the visual less confusing. If I was going to recreate this I would change 127 chickens per second to chickens per year to keep everything the same or I would try and make the visual more about fast food instead of protein. If chickens raised and eaten each year was changed to chicken from KFC then every part of the visual would be fast food. Overall, I think this visual works but has room for improvement.